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It uses a maths-based matching system to pair you with compatible dates based on your responses to questions.As long as you know exactly what you're looking for – and you’re honest about it – then you’re likely to find a good match.
This is a no-nonsense site aimed at “serious singles”.Have you found love in Sweden through internet dating?With more than 6 million weekly readers, The Guardian is the third most popular newspaper globally.But while Kerstin found these ads performed well in terms of overall click-throughs, she noticed that the majority of these visitors were not converting into subscribers.Kerstin wanted to learn what site changes would drive more visitors to subscribe to Soulmates’ dating services.As a dating site, Soulmates’ primary goal is to convert visitors into paid subscribers.
They drive a majority of their traffic directly from ads placed on The Guardian’s news pages.
The paper’s strength lies in its strong “digital-first” approach and data-driven culture.
They have been testing with Optimizely since early 2012 to grow online readership.
But don’t be too picky or you’ll find your options are limited.
It might not be scientifically accurate but as one reviewer expressed it: “there’s nothing like the thrill of getting a message from a 97 percent match”. Despite the English name it is in fact one of the most popular dating sites in Sweden for Swedes, with over 230,000 active members. Through the site’s search function you can search for people with the same interests as you, as well as criteria such as height and age.
The Guardian uses A/B testing across many of its webpages and properties.