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Serving me an ad for pick up lines while viewing my little sister's profile is a complete waste of advertisers' money.Facebook was apparently utilizing the fact that I was a male looking at a female's profile, but it failed again to take into account the basic semantic data listed in my profile. In the subsequent tests I received similar results.
Facebook has algorithms that can suggest friends I might know if I don't add them as friends on the social network.
I finished off my rounds of the website by clicking on my little sister's profile.
The Facebook advertising algorithm served me the following ad: her parents and I am pretty sure they don't have nice buns.
Only once did it use any information from my profile (favorite TV show).
Facebook's advertising system seems to simply rotate between ads targeted at specific schools while taking into account what profiles the user views and the sex of the user.
By letting down advertisers, Facebook is indirectly letting down its user-base. Before starting his own company, Danny was the Senior SEO Manager at AT&T and the Lead SEO at
Programmatic Delivery: The Future of Content Marketing and Promotion?If so, it is a little rude to use this information to target me.I clicked through to user profiles and was served ads targeted at general college students. I continued to read several friends' profile pages to see how they were doing.Today, I was served an ad for the popular social networking and people search engine, Facebook.It is the first time I have seen this company promote itself outside of its own site.From its perspective, I was a male who had just looked at several other males' profiles.