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To the 310 million monthly active Snapchat users, many of whom are in their teens and early 20s: Sorry, but old people are about to crash your party. And that is exactly why the app is exploding in use, even recently overtaking Twitter in terms of daily users.
Snapchat’s camera filters are the app’s secret weapon.
Hidden from plain view, you have to know how to access them to use them.
Take an image, then swipe left or right while on the camera screen and you’ll see a filter slide over across it.
However you tweak it, once you take a photo or video, the app shows your work, and new options pop into the frame.
At the top right, you’ll see a sticker icon, which yields a bunch of emoji-like graphics you can use to gussy up your image. If you’re not in love with the default sans serif font in a gray bar across your photos, tap the text icon again, and you get more options.
If you shot a picture, a timer icon appears there instead, allowing you to set the duration that your photo will be on screen.
Snaps can only be up to 10 seconds long, whether it’s a video or a photo.
(You can also swipe left one more time for the “Discover” screen, which displays stories by media entities like ESPN, CNN, and People, also a Time Inc.
publication.) Sure, there are also buttons you can press to reach these screens (the bottom-left square for your chats, the top-center ghost for your account, and the bottom-right hamburger menu for your stories), but kids these days swipe their Snapchat like it’s Tinder—another app you’re probably too old to be using.
The philosophy behind this unconventional landing place is that chats all begin with the conversation, and in Snapchat, images do the talking.
That makes even more sense when you think of how the app treats its photos and videos ephemerally.
Just as spoken words only hang in the air long enough for ears to hear them, these images last just long enough to be seen (or more accurately, for 24 hours) and then they disappear.