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You might not know our name, but you’ve seen what we do.Alliance Data is the engine behind loyalty and marketing campaigns for more than 1,000 consumer-facing companies worldwide across all industries: retail, travel, pharmaceutical, financial services, auto, and more.
These programs are designed to generate immediate changes in consumer behavior and are offered through leading grocers around the world.
Ed Heffernan has been responsible for growing Alliance Data into an S&P 500 and Fortune 500 company that has ranked in the top 1% of corporations in terms of shareholder return since he led its initial public offering in 2001.
He joined Alliance Data in May 1998 as vice president of mergers and acquisitions, after holding similar positions with First Data and Citicorp, and in corporate finance with CS First Boston (now Credit Suisse).
In 2000, he assumed the position of Executive Vice President and Chief Financial Officer for Alliance Data.
As he continues to grow the business, Ed is also committed to continuously raising the company’s corporate responsibility goals, with the belief that Alliance Data must deliver beyond financial performance to maintain its reputation as a responsible corporate citizen.
He is a champion of the Company’s corporate giving efforts.We play across every industry, from automotive and telecommunications to healthcare, travel, and entertainment.Our clients include nine of the top 10 banks, eight of the top 10 retailers, the 10 largest pharmaceutical companies, and the largest automakers. agency across all disciplines by Loyalty One is an expert in creating coalition loyalty programs and stand-alone loyalty rewards.That data-driven insight enables us to build dynamic and creative loyalty marketing programs and strengthen and deepen relationships between our clients and their customers.In today’s changing-by-the-minute digital landscape, that’s more crucial than ever.He supports the Plano Independent School District (PISD) Foundation in the North Texas area, and is a member of the PISD CEO Council.